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Legal Blogging in the AI Era: Best Practices for 2025

Justia Legal Marketing & Technology blog

If AI detects that your posts about estate planning for small businesses get high engagement, it may suggest writing more content in that niche. Craft Engaging and Informative AI-Assisted Content Legal blog posts need to be well-researched, clear, and engaging to establish credibility and keep readers interested.

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Law Firm Content for SEO

Justia Legal Marketing & Technology blog

Law firms can increase their chances of appearing in featured snippets by structuring their content with clear questions and answers, using FAQPage schema markup, and ensuring responses are concise, informative, and authoritative. High-quality, relevant, informative, and authoritative content remains the most crucial ranking factor.

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Beyond the Obvious: 6 Essential Google Business Profile Tips

Justia Legal Marketing & Technology blog

Your Google Business Profile isn’t just a listing; it’s a foundational element that helps provide trustworthy, rich information about your firm, directly impacting how potential clients find you today and in the future.” This immediately tells Google your core expertise.

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Introducing MMS Messaging: Collect Client Images Faster and Easier

Lawmatics

A quick handoff of information is especially useful in early-stage conversations, where momentum can mean the difference between a retained client and a lost opportunity. Even in estate planning, family law, or criminal defense, there are plenty of moments where a client needs to share a physical document, handwritten note, or piece of mail.

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Next Level Strategy: How Law Firms Should be Using Google Ads

Rocket Matter

It may not be the best option if: Long-term relationships drive your business : Areas like estate planning, business law, or tax law often gain clients through referrals rather than immediate search intent. If your ad promises a free consultation, make sure the landing page provides information about how visitors can schedule one.

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10 Best Lead Generation Services for Lawyers

Clio

Lawyer profile Avvo automatically generates an “unclaimed” lawyer profile for every licensed attorney by using publicly available information from the State Bar. Nolo Review for Lawyers Nolo started off as an independent source for free legal information and do-it-yourself legal guides over 40 years ago. Each one is explained below.

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5 Pricing Strategies for Law Firms to Convert Prospects to Clients

Martindale-Avvo

More Than Half of Legal Consumers Want Pricing Information Economic uncertainty remains a prevalent news cycle topic, so it’s not surprising that legal consumers are price-sensitive. For example, you can provide information to website visitors via 24/7 live chat through a service like Ngage or your legal intake solution.

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