We all know when it comes to deals in the tech industry November has the best offers. November has always been one of the happening months and quite celebrated at a large scale, holidays, festivities, and offers, giving you an ample amount of opportunities to give your productivity a kick start after the relaxing holiday season.
Black Friday & Cyber Monday is coming up and that means deals are going to be everywhere. Whether you’re a small business or a big law firm, Black Friday doesn’t hurt anyone. However, it can hurt your business if you let it get out of control. Here are some legal tips for smaller businesses on Black Friday to keep the holiday from being detrimental to your bottom line, giving you a great deal to save your pockets and capitalize on your November.
Here are the top ways how you can take full advantage of this holiday season
1. Check websites of the most wanted products on your list
November hosts a bundle of offers on Black Friday and Cyber Monday and definitely, there is one that is gonna be for you. Lawyers and law firms strive for productivity and efficiency but never take steps to adopt tech solutions, which can help them run business smoothly without much time spent on administrative tasks. Black Friday and Cyber Monday give ample offers to save over the year and capitalize on your time for the rest of the year, by doing what is most important to you- practicing law.
2. Asses any hidden costs associated
While buying software through Black Friday and Cyber Monday, look for hidden costs and terms and conditions before subscribing to any software. Certain key points to look for are, the period for the offer valid, the features they are providing for the plan, and how the promo code will be applied.
3. Grab the opportunity to advertise your business
Holiday festivities bring in the scope of advertising and promoting your law firm to a larger extent, substantially bringing in more profit. How can you promote your business? Run a campaign with newsletters hosted on a topic which are in demand by your target audience, host a giveaway campaign, run ads on social media, or go to community gatherings and do a little bit of networking.
4. Reconnect with your old clients
The holiday season is a perfect opportunity to reconnect with your previous clients, sending them thoughtful emails and wishing them a joyful holiday. Still, the question arises of how to capitalize on the holiday season through your previous client. Let us tell you how. You can run an effective referral campaign for your previous and current clients by sending them a well-curated email about referring you to their friends and family.
5. Offer a free consultation
The holiday season is an exciting time but I have also always been a victim of accidents and tragedies. A dozen people seek advice to deal with tragedies and accidents. November is the perfect opportunity to get a few leads and lure in the holiday business. Offering free consultation would give potential leads an inside view of your firm, and most probably after getting a quality consultation, they’ll hire you for the case. You can promote your free consultation as a service you are offering for free specifically for this holiday season.
How do lawyers and law firms benefit from Cyber Monday and Black Friday?
You might be guessing why this question is, well why the legal industry might not be as tech-savvy as others but there are thousands of products floating in the market that can significantly boost your law firm operations, software that can automate as much as 70% of the administrative tasks. Black Friday & Cyber Monday hosts. Deals vary from document management tools and software, graphics tools, timekeeping tools, legal billing software, marketing software, matter management software, note-making tools, and whatnot. You can indulge yourself and take advantage of these offers to make your law practice smooth.
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Hire extra hands to help with your law firm, this will allow you to concentrate on the revenue aspect of your business, while your employees help handle the cost. You should also create a special deal that is more client-centric, this will ensure that you don’t miss out on profit and give customers a sense of value.
